Mail Order and E-Commerce
Mail order, E-commerce and MCR companies strive for sales growth, greater efficiency, and customer satisfaction. Omnica's software enables business processes which promote the success factors and minimise the business pains in multi-channel retailing. These business imperatives were built into Omnica MCR from its inception.
Success Factors
- Marketing. Marketing is a substantial cost. Omnica MCR controls and tracks every penny of marketing spend, and provides tools to let you run more effective targeted campaigns
- Efficiency. Any system can automate repetitive scenarios, but Omnica MCR automates a wide array of exceptions, that other systems would leave to be handled manually
- Customer Service. The profit in your business comes from repeat buyers and multi-buyers. Exemplary service is required for customer retention. Omnica MCR traps miscues and errors before they affect customer satisfaction, and before they cost you money
- Product Range. Omnica MCR lets you easily manage a wide product assortment, across a variety of catalogues, websites and brands
- Low Overheads. Omnica MCR drives out overheads through efficient one-touch business processes, wherever possible.
Business Pains
- Margin Erosion. With competitors only a click away, Omnica manages best-price sourcing, and then drives cross-sells and up-sells through every channel to preserve your profit margins
- Seasonality. To reduce the costs of using seasonal labour in your business, Omnica's familiar Microsoft based user-interface and intuitive functions ensure a short learning curve, so that staff are productive much more quickly
- Delivery Charges. Omnica MCR minimises the number of shipments to reduce charges and maximise profits
- Return rates are high, credit card fraud is on the rise, suppliers are remote and on long lead times. Omnica MCR has been designed to address these business challenges within the functionality provided throughout the system.