This content has been archived, please visit www.omnica.co.uk for latest information

Many store-based retail business have responded to the opportunity of selling online by producing well designed web-sites, and delivering an excellent online experience.  Often, these projects have lead to rapid growth in the online channel, putting pressure on back-office systems.  Omnica MCR is the ideal solution to integrate stores and direct channels in order to maximise efficiency, customer service levels and profit.    

Success Factors

• Website Integration.  As you would expect from a Microsoft solution, Dynamics AX easily integrates with your website systems.  Your site can give up to the minute information on stock availability, delivery promise and order status. And you can reduce overheads by maintaining products, prices, promotions, and all other business rules just once, and then link information to your site instantly 
• Efficient order fulfilment.  From your website through your warehouse to your delivery service, Omnica MCR will streamline your order management and fulfilment processes and equip you for dynamic future growth
• Integrates with Store Logistics.  In the past, home delivery operations did not always fit conveniently with distribution centres designed for replenishing stores.  With Omnica MCR you can share stock across channels, pick and sort items without interfering with store logistics, and add packing stations and carrier integration for home delivery despatch
• Customer Satisfaction. A poor delivery experience will shatter confidence in your brand as a whole. Omnica MCR communicates proactively to customers via email or SMS about the progress of their orders, and traps miscues and errors before they affect customer satisfaction, and cost you money
• Responsive, Helpful Service.  Omnica provides comprehensive facilities to help staff and customers find answers and solutions to customer service enquiries, either on the phone, face to face or online
• Product Range. Omnica lets you offer a wider range online than in-store, with facilities to easily manage a wide product assortment, across a variety of websites and brands. 

• Margin Erosion. With competitors only a click  away, Omnica MCR enables customer loyalty schemes, that may span stores and direct channels, and also drives cross-sells and up-sells to preserve your profit margins
• Seasonality.  To reduce the costs of using seasonal labour in your business, Omnica's familiar Microsoft based user-interface and intuitive functions ensure a short learning curve, so that staff are productive much more quickly
• Delivery Charges.  Omnica MCR minimises the number of shipments to reduce charges and maximise profits
• Return rates are high, credit card fraud is on the rise, suppliers are remote and on long lead times.  Omnica MCR has been designed to address these business challenges within the functionality provided throughout the system.