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Home shopping companies and modern retailers engage with their customers on the web, through catalogues, on the phone and in stores.  Most operate websites, call-centres, and warehouses. They have active multi-channel marketing programmes, and some operate multiple brands.  Some also have wholesale operations, trade counters or field agents.  Omnica provides a software solution to run these businesses, based on Microsoft Dynamics AX, the premier business software solution from the Microsoft Corporation.